Monday, September 29, 2014

Business Lead Generation is About Using the Right Method

Business Lead Generation is About Using the Right Method

Summary: If you want to have an effective business lead generation campaign, you need to know which methods work. If you’re new to the game, here’s a little list to give you an idea.



A business needs clientele like a person needs food. It is the “substance” that sustains its function and allows its continued existence. That is why every business that was established with the purpose of making money is always seeking to increase its current client-base. This goal is not an impossible one as many know, and when business lead generation is done right it can help achieve this.

Lead generation, however, is not something that just magically works the moment you try it out. Depending on what type of company you are, as well as your products and services, the method in which you generate your leads can determine just how successful you will be in finding prospects. I mean, if you’re a B2C company, you already know how people hate being called by telemarketers. But if you’re a B2B company, then you know how effective it is.

The first thing you need to do when it comes to successful business lead generation is to know yourself – to know your company and what you offer. Well, you may already have covered that step. Come on, no one knows your company better than you. The next thing you need to do when it comes to generating leads though, is to know which approach would best suite your nature. You can’t use something that you don’t know of, and you wouldn’t take that risk.

If you want to know more about business lead generation, we’ve put together a small list just to give you an idea of what it’s about and how it works. Here it is:

Telemarketing – You probably already heard a lot about telemarketing. You’ve probably even received a call from a telemarketer within the comforts of your own home. One thing is for certain though, and that if there’s a phone, and if they can get their hands your number, you will most likely be getting a call from them. Sounds annoying, right? However, this is where telemarketing’s strength lies.

Phones are seemingly indispensable. And as long as they exist, telemarketers will be able to do cold calling and appointment setting. You’d be surprised at how effective this age-old, tried-and-true method still is.

Email Marketing – When everyone finally decided to embrace the wonders of modern technology, email marketing got bigger than ever before. Back then, only so many companies sided with the tech industry as it continued to move forward and use the innovations of email to help with marketing and lead generation. Today, everyone uses it. Why? Because it’s fast and easy to use. Marketers can blast thousands of marketing emails per day!

The only problem with email marketing is that you need the right email addresses to make it effective. I mean, there’s no point in sending out emails if they just go to email addresses that were made to be spam traps. Still, it is a highly effective prospecting tool.

Social Media Marketing – On the other end of the spectrum, we have something that doesn’t seem so business-ey. I mean, come on. You’d be using Facebook, Twitter, Google+ (I can hear crickets chirping when I go there) and other such networks. For all businesses, social media has become a part of their lead generation and appointment setting arsenal. However, you need to have some really good knowledge in order to be effective at using this method to get leads.

Social media is big and nice, but sometimes it doesn’t mesh well with certain kinds of businesses. Even if that is the case, it’s still worth looking into. If you can make it work, you’ve just found a market filled with millions of people.


Increasing your clientele nowadays is almost always about having an effective business lead generation campaign going on. That is why the methods you use matter. Pick the right one and you’ll be finding prospects like gold in an untapped gold vein.

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