Underscoring Outsourced Lead Generation Is A Basic Business Tactic
You might think outsourcing’s a dirty word but if you’re not aware of when you’ll finally find yourself in need of it, you’ll be making a very serious yet very avoidable business mistake.
As a matter of fact, outsourced lead generation can be a particular example of how the decision is really a basic tactic that needs to be taken seriously, not squeamishly.
You want to know just how basic the underlying principles of outsourcing are? Ask Elmer Fudd.
Whether it’s equipment, employees, or other resources, you will eventually be forced to choose between adapting your business to survive or watch it fade in obscurity as it loses to more innovative competitors.
That’s the way it’s always been, even today. Outsourcing is just one of the newest ways you can keep your business from being killed by the laws of the jungle.
If you still don’t believe it, consider these hard facts:
Numbers will matter – If you’re trying to expand your business, get the word out, do you really think you can invest in enough technology to reduce the number of people required? Reality might have a different story (just like how this family business had to start adapting the hard way). If you want to scale, you’re going to need volume and outsourcing is a quick way to get it packed up and ready for deployment.
Money is fuel for business – It’s just as Elmer said, you need to put money back into the business if you want to it to grow. If you’re not willing to spend on outsourcing, at least consider the fact that you’ll still need to spend for the sake of keeping your business alive. In fast-paced industries (like software and manufacturing), the mortality rate could actually be higher for those who are just a few seconds late in seeing the writing on the wall.
You want your business to survive – You might think that this is stating the obvious. But really, how much do you want your business to survive? Considering the previous two facts, you can’t be too liberal in cutting down your options. Your salespeople will need more leads, more lead generators in order to earn more money so that money will come back to the start of the cycle in order keeping your alive. If you have a problem with this reality, then can you truly say that you want to stay in business?
So like it or not, outsourcing is an option to a goal that’s old as business itself. You want to be big, you want to keep going, you need more people. Period!